Thai Airways chooses Stellar Entertainment as content service partner

Thai Airways has chosen IFE content specialists Stellar Entertainment as the carrier’s new content service partner.

Stellar Entertainment will now be supplying the Thai carrier with a full range of in-flight entertainment services, including account management, strategic curation and licensing of all film, television and audio content, production services, technical services and content delivery.

Stellar’s teams in Sydney, Singapore and Malaysia will be managing the content for the carrier.

Kittiphong Sansomboon, Executive Director of Customer and Marketing at Thai Airways, said: “To fulfil Thai’s vision to be a high-quality full service carrier with strong Thai brand connecting Thailand to the world, we have chosen a highly experienced IFE partner who can deliver on every level.

“From up-to-date releases of content, innovative content strategies such as helping us introduce the idea of pairing music with our inflight F&B experience, to agile technical expertise; we are confident that Stellar can help Thai deliver our promise to the world through our new IFE experience.”

Stellar Entertainment’s Managing Director, Sam Allen, said: “As a leading CSP in Asia-Pacific, we feel privileged to work with another prestigious flag carrier in this region, one that is renowned for world-class in-flight products and services. Airlines seek stable and flexible partners with reliable expertise during these current fluid times and Stellar Entertainment meets those requirements, backed by almost five decades in the industry.”