Tripadvisor Restructures, Cuts 20% of Staff to Focus on Experiences

Tripadvisor has announced a major global restructuring that will reduce its workforce by about 20%—around 450 employees—as it pivots toward an “experiences-led” strategy centered on Viator and in-destination activities.

The company expects the realignment to generate $85 million in annualized cost savings starting in 2026, though it will incur up to $40 million in restructuring charges, including severance and related costs. CEO Matt Goldberg described the move as a “fundamental shift” toward unifying Tripadvisor’s core travel platform with Viator, its tours and activities marketplace.

Leadership changes include Pepijn Rijvers, promoted to chief business officer, and Kristin Dorsett, named general manager of experiences, reporting to Rijvers. Goldberg said the restructuring is designed to sharpen focus, accelerate revenue growth, and improve operating margins.

Tripadvisor’s strategic shift follows pressure from activist investor Starboard Value, which took a 9% stake earlier this year. Viator—acquired in 2014—has recently become Tripadvisor’s top-performing brand, with Q3 2025 revenue up 9% to $295 million, surpassing Brand Tripadvisor’s $235 million.

For Q3, Tripadvisor reported total revenue of $553 million, up 4% year over year, and net income of $53 million. Adjusted EBITDA rose to $123 million, representing 22% of revenue. Goldberg said the new structure will align the company around experiences, hotels, and TheFork segments, with AI integration central to future growth.

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Tripadvisor Restructures, Cuts 20% of Staff to Focus on Experiences

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