Tripadvisor Teams Up with Perplexity for Smarter Trip Planning

Tripadvisor has partnered with AI-powered answer engine Perplexity to simplify and improve the trip-planning experience. The collaboration integrates Tripadvisor’s trusted reviews, AI-generated summaries, and Viator’s 300,000+ experiences with Perplexity’s chatbot-based search technology.

The partnership aims to deliver personalized, actionable recommendations for travelers. “By combining Tripadvisor’s expertise and rich data with Perplexity’s advanced AI capabilities, we’re offering a seamless, insightful experience for today’s explorers,” said Rahul Todkar, Tripadvisor’s head of data and AI.

Several features are already live on Perplexity.ai, with more enhancements planned over the next three years. Perplexity’s live search functionality will surface Tripadvisor’s reviews and ratings in real-time, providing up-to-date information on hotels, attractions, and experiences.

Perplexity co-founder Johnny Ho highlighted the growing demand for travel insights. “Travel is one of the most popular search categories on our platform, and this partnership allows us to deliver Tripadvisor’s trusted recommendations directly to our users,” Ho said.

The deal also supports Tripadvisor’s broader AI strategy. In 2023, Tripadvisor integrated OpenAI for itinerary planning and launched AI-generated hotel summaries. Early results from these efforts showed increased user engagement and trip-related revenue.

With online search habits evolving and travelers turning to AI tools like ChatGPT and Perplexity, this strategic partnership positions Tripadvisor to maintain strong visibility and relevance in the changing digital travel landscape.

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Tripadvisor Teams Up with Perplexity for Smarter Trip Planning

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