Trivago Maintains Growth Momentum With Focus on AI and Brand

Trivago has reported revenue growth for the fourth consecutive quarter, continuing its disciplined marketing approach while leveraging AI-driven strategies to enhance user engagement and profitability.

The travel metasearch company recorded a 13% year-over-year revenue increase in Q3 2025, reaching €165.6 million, with strong performance across all regions—14% growth in the Americas, 9% in developed Europe, and 12% in other markets. Referral revenue climbed 11% to €161.6 million, fueled by rising branded channel traffic. Adjusted EBITDA improved 18% to €16 million, while net income reached €11 million.

CEO Johannes Thomas credited the results to sustained branded traffic growth and the success of Trivago’s AI-powered global marketing campaigns, including those featuring brand ambassador Jürgen Klopp. “We achieved this growth despite foreign exchange headwinds, while delivering improved efficiency and user experience,” he said.

Trivago invested €122 million in marketing during the quarter, a €13.6 million increase from last year, emphasizing a “disciplined and sustainable” long-term approach. The company’s global AI and TV campaigns ran in 27 countries, maintaining stable returns on ad spend (ROAS) of €41.5 million.

Addressing AI’s role in travel, Thomas noted that while AI-driven traffic remains small, it is growing and converting better than other sources. He said Trivago continues to integrate AI into core features—such as AI highlights, review summaries, and search—to enhance personalization and stay competitive as consumer behavior evolves.

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Trivago Maintains Growth Momentum With Focus on AI and Brand

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