U.S. Ski Resorts Gear Up for Record Season with Major Investments
As winter approaches, U.S. ski resorts are preparing for what could be a record season, spurred by a rise in interest in winter sports. The National Ski Areas Association (NSAA) reported 60.4 million visits last season, marking a trend of increased attendance despite warming conditions. U.S. residents have shown consistent interest in skiing and snowboarding, with over 10 million participants in the 2023/24 season.
To cater to this demand, resorts are investing heavily. Capital expenditures reached $757.4 million last year, a record-breaking figure, with funds directed toward upgraded lifts, snowmaking equipment, and enhanced visitor experiences. With climate challenges affecting snow availability, $95.5 million was dedicated to snowmaking, ensuring timely season openings and steady operational days.
The travel industry also benefits, with many skiers planning overnight trips, averaging 4.6 nights. Pre-purchased lift tickets, often bought well in advance, provide the best value for travelers. Travel advisors play a key role in helping new visitors navigate the complexities of a ski trip, from gear rentals to lodging arrangements, as noted by NSAA CEO Kelly Pawlak.
Additionally, destinations like Utah and Sundance Mountain Resort are drawing record numbers, with recent expansions in amenities, including new accommodations and guest facilities. Sundance’s Inn at Sundance, opening for the 2025/26 season, will offer a luxury stay experience. The resort’s charm, coupled with thoughtful upgrades, positions it as a premier destination for both seasoned and new winter sport enthusiasts.
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