U.S. Virgin Islands Celebrates a Successful 2023 and Sets Ambitious Goals for 2024

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The U.S. Virgin Islands has concluded 2023 on a high note, showcasing significant accomplishments under the leadership of Commissioner Joseph Boschulte, Department of Tourism. With an eye towards an even more prosperous 2024, the territory is gearing up to further enhance its tourism sector.

Key Achievements in 2023

  • The shared economy industry in the U.S. Virgin Islands generated a robust revenue of $343.4 million in 2023, slightly lower than the $360.53 million record in 2022.
  • The hotel occupancy rate stood at 61.8 percent, surpassing the regional average daily rate (ADR).
  • The territory’s Revenue Per Available Room (RevPAR) continued to outperform regional standards.
  • A significant role in the Caribbean’s double-digit tourism growth was evident, with international arrivals expected to increase by 39 percent above 2019 levels in Q4 of 2023. Extended stay visits saw a 25 percent rise.

Strategic Marketing and Partnerships

  • The Department of Tourism expanded its marketing efforts into sports, partnering with major sports teams like the Boston Red Sox, New York Jets, Chicago Cubs, and Klutch Sports Group.
  • Ambassadorships were established with athletes having familial ties to the territory, including WNBA’s Aliyah Boston, Brooklyn Nets’ Nic Claxton, golfer Alex Swain, and basketball player Mervin James.

Plans for 2024

  • Increase flights from the U.S. and add flights to St. Croix from the U.S., Canada, and Europe.
  • Partner with the Florida-Caribbean Cruise Association to boost cruise calls by 80 percent, expecting nearly 650,000 new passengers.
  • Strengthen partnerships with marine stakeholders and attract businesses to the USVI.
  • Promote the territory as a prime location for film production.

Awards and Accolades in 2023

  • “Innovation Destination of the Year” by Caribbean Journal.
  • The Westin Beach Resort & Spa at Frenchman’s Reef named “Best New Caribbean Hotel of the Year.”
  • “Porthole Reader’s Choice Award” for “Best Caribbean Cruise Destination.”
  • “Brand USA Video Storytelling Award” for Venturing Out: St. Croix.
  • “Gold HSMAI Adrian” award for marketing and Silver W3 Awards for brand strategy and integrated marketing campaigns.
  • St. John’s Trunk Bay featured in “6 World’s Best Beaches” and Condé Nast Traveler’s “Best Places to Go in 2023.”
  • Recognitions from Travel + Leisure, Yahoo! Life, Travel Magazine, and Frommer’s for being a top destination.

Commissioner Boschulte expressed optimism for 2024, emphasizing the U.S. Virgin Islands’ resilience and adaptability. The territory is set to focus on key areas that promise to elevate its position as a premier travel destination. With these strategic plans and continued efforts, the U.S. Virgin Islands is poised for another banner year in tourism and cultural exchange.

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