Uber Launches New Initiatives with Car Seats and Chartered Boats
At Uber’s annual Go-GET product event in New York City, the company announced a partnership with Nuna Baby, leader in premier baby gear to launch Uber Car Seat. The pilot will launch in New York City and Los Angeles with plans to expand to other cities soon. Parents and caregivers can now reserve an Uber ride, complete with a Nuna RAVA car seat eliminating the need to bring their own car seat on travel.
“We’re thrilled to team up with Nuna to offer Uber riders an easy way to get their little ones around town,” said Molly Spychalski, Head of Global Brand Partnership Marketing.
She added “As Nuna is an industry leader and the RAVA is a convertible and easily installed car seat, they are an ideal partner to bring this product to life. Uber riders in select cities will now be able to experience Nuna’s products in the real world.”
Global Chief Marketing Officer for Nuna Baby, Austin Hodges said “I have seen the countless roles that moms take on daily. They are modern-day superheroes with more responsibility than one should be able to handle. At Nuna, we recognize this and strive to create products that can provide moms, parents, and caregivers the flexibility they need to live freely and give them one less thing to worry about.”
Per Esther Saint, Director of Trade Marketing at Nuna Baby “We have diligently worked with Uber to bring Nuna RAVA car seats throughout our Uber partners. Our collaboration with Uber reflects Nuna’s mission to help the ever-changing family with safe car rides that make growing with your little one much easier.”
To reserve an Uber ride with a Nuna RAVA car seat, riders simply enter their pick-up and drop-off locations in the Uber app, select the Car Seat option and confirm their ride. The RAVA can accommodate children weighing from 5 to 65 pounds, with an average age range of birth to 6 years old.
At the event, Uber also announced a plan to launch boat travel in Greece that can be booked directly via the Uber app. The company says that its Uber Boat in Mykonos is unique because it’s a private charter that allows the customer and up to seven additional guests to cruise to destinations around the Greek island.
Unlike Uber Boat in London, the Mykonos charter is not owned by a third party. Though the London route is technically a partnership between Thames Clippers, London’s commuter ferry service and Uber, tickets to Uber-branded ferries can be booked through the Uber app.