UK’s Dart Group rebrands as Jet2 plc

Dart Group, the parent of British leisure-oriented low-cost carrier Jet2 (LS, Leeds/Bradford), rebranded as Jet2 plc effective September 17, 2020. The holding said the change reflects the sale of its distribution and logistics businesses earlier this year. “Our business has evolved significantly over the last decade, and we believe now is the right time to align our Group name with the brand under which our business is delivered. Whilst what we are called is changing, the way in which we do business will not alter as our ‘Customer First’ strategy will remain consistent,” it said. Besides the airline, the holding also owns Jet2holidays, a tour operator. In a concurrent operational update, the UK airline said that while it was satisfied with the level of demand this summer despite the obstacles presented by changing quarantine rules and travel guidances, so far sales for the winter season have remained below expectations. It said it would continue to offer “enticing” pricing to prop up demand. However, it hopes that Summer 2021 capacity will be on par with 2019’s levels.