United Airlines Collaborates with Sesame Street to Support Children in Need
United Airlines and Sesame Workshop are partnering for National Preparedness Month to support children in need.
During September, the airline will highlight Welcome Sesame on its Miles on a Mission platform, a crowd-sourcing program that makes easy for its loyalty program members to donate miles to national and local nonprofits.
Donated miles will help Sesame Workshop, the nonprofit behind Sesame Street, travel around the world to deliver early learning and nurturing care to children and caregivers impacted by conflict and crisis—including children and families in Ukraine, the Middle East, South Asia, Latin America, and East Africa.
United will match the first million miles raised by Sesame Workshop before the end of the year.
“We’re rallying our most loyal customers to join us in supporting the incredible work that only Sesame Workshop can do—for children around the world who need it the most,” said Josh Earnest, SVP and Chief Communications Officer. “In times of crisis, our United team routinely mobilizes our jets to help transport relief supplies where they are needed and get people out of harm’s way. Extending our partnership with Sesame Workshop allows MileagePlus members to donate miles and maximize the impact of these critical relief efforts.”
United’s Miles on a Mission program is now more accessible to charities, lowering the total amount of miles from 200,000 to 100,000 to receive their award and extending the amount of time a nonprofit can mile-raise from 30 days to 90 days. This gives participating groups more opportunities to promote their cause and reach their goal.
The updated program also makes it easier for MileagePlus Members to get involved with more opportunities to use their miles for good.
Members will receive more updates throughout the year, including community-focused stories, donation celebrations, donor highlights and the chance to get involved during United’s annual Miles on a Mission Week of Giving.