United Airlines Unveils Enhanced Amenity Kits for Transcontinental and Hawaii Flights

United Airlines announced new amenity kits that feature exclusive products from Venus Williams-backed wellness brand Asutra and Hawaiian brand Ua Body.

The amenity kits are available to United Business passengers on premium transcontinental domestic routes and offer cruelty-free skincare made without any parabens, phthalates or petroleum.

Each kit includes an Asutra cleansing face towelette, lip balm and hand lotion, all housed in a reusable, branded pouch that also consists of a bamboo toothbrush, toothpaste, an eye mask and ear plugs to help travelers rest.

“As a women-owned, Chicago-based company, we are thrilled to partner with our hometown airline, United Airlines,” Asutra Owner Stephanie Morimoto said. “Our mission at Asutra is to make self-care a possibility for everyone through accessible wellness products.”

“From personal experience, I know that taking care of yourself intentionally while traveling can be challenging,” Morimoto continued. “This new amenity kit gives travelers an easy, enjoyable way to take care of themselves while on their journey and arrive refreshed.”

The airline also introduced new amenity kits for United First passengers traveling between the continental United States and Hawaii, including skincare from Hawaiian brand Ua Body, which will debut later this month.

Each United Hawaii amenity kit includes a moisturizing lip balm, hand cream, face mist, an eye mask, a bamboo toothbrush, toothpaste and ear plugs. In total, the carrier distributes transcontinental and Hawaii amenity kits to approximately 65,000 passengers per month.

“We’re really proud of these amenity kits; fantastic new partners, exclusive products and high-end ingredients. Our customers are going to love them,” United’s Peter Wolkowski said. “These kits, customized for our transcontinental and Hawaii-bound travelers, are just the latest way we’re working to make the travel experience even better at United.”