UPS Enhances E-Commerce Logistics with Acquisition of Happy Returns from PayPal

UPS, a global leader in logistics, has announced an agreement to acquire Happy Returns, a prominent software and reverse logistics company specializing in simplified return processes for retailers and consumers. The acquisition, sourced from PayPal, is set to enhance UPS’s capability in handling returns, a critical aspect of modern e-commerce.

Carol B. Tomé, CEO of UPS, emphasized the importance of this acquisition in addressing the long-standing frustrations of shoppers and retailers with the return process. By integrating Happy Returns’ streamlined digital return experience and its network of drop-off points with UPS’s extensive small package network, which includes nearly 5,200 The UPS Store locations, UPS aims to provide more than 12,000 convenient locations across the U.S. for box-free, label-free returns. This move is expected to revolutionize the return process, making it more efficient and customer-friendly.

Happy Returns, renowned for its comprehensive returns solutions powered by sophisticated software, has established a reputation for facilitating frictionless returns. Their system allows customers to easily return items without the need for a box or label, simplifying the process and enhancing the overall customer experience. With a client base of over 800 merchants, Happy Returns has significantly reduced e-commerce costs and contributed to a more sustainable and efficient supply chain.

The acquisition is anticipated to close in the fourth quarter of 2023, subject to standard conditions and regulatory approvals. The terms of the acquisition have not been disclosed. David Sobie, CEO and co-founder of Happy Returns, will continue leading the business post-acquisition, aiming to leverage UPS’s network to transform the returns industry further. This strategic move by UPS signifies its commitment to enhancing and streamlining its logistics services, particularly in the e-commerce domain.

Sources: AirGuide Business airguide.info, bing.com,, YahooFinance.com