Vignette Collection starts big, IHG thinks bigger

Expansion and community involvement are watchwords for IHG Hotels & Resorts’ new and newly named luxury and lifestyle soft brand, the Vignette Collection, CEO Keith Barr says. Now the world’s second largest in the category with more than 400 hotels, IHG will tout its advantages of scale and amenities to the independents owning more than 1.5 million rooms, he adds.