Virgin Atlantic Cargo revamps service offering

Virgin Atlantic Cargo is launching a new structure for its products that offers various levels of speed and priority across the portfolio.

The new structure means that when customers select one of the cargo divisions products – General, Courier, Fresh, Pharma, Valuable, Vulnerable, Cars, mail, and Custom – they will also be able to select from three service levels: Classic, Priority, and Express.

Classic is the entry service level, Priority includes preferred access to space and guarantees delivery on time and Express offers the fastest solution, with the shortest close-out times and highest priority.

Sean Cruse, manager of commercial development at Virgin Atlantic Cargo, said: “The logistics space is evolving quickly around how our customers want to interact, and the operational requirements needed to efficiently transport goods around the world, which is why it is important to us to provide our customers with more choice so they can move cargo, their way.

“This new structure will help our customers understand the range of capabilities we can offer across our network and allow for a tailored movement based on their exact requirements.

“It also acts as our foundation for continuous improvement, where we will be reviewing and developing our offering based on customers feedback through our established Customer Survey programme.”

The development follows the airline’s recent cargo management system upgrade to Accelya’s latest SkyChain solution.

Maria Sanchez-Grant, head of distribution at Virgin Atlantic Cargo, said: “As we continue our digital transformation journey, this change in our products allows us to provide an intuitive experience across any channel for our customers. Having this as our foundation allows us to continually develop and enhance what we do to further improve our offering.”

The company is also looking to roll out online booking following its investment in upgrading its digital capabilities.