Windstar Cruises Partners with The O2 in London
In a groundbreaking move that blends entertainment and travel, Windstar Cruises has become the official cruise line sponsor of The O2, the iconic live music venue in London. This exciting partnership marks a strategic collaboration aimed at enhancing brand visibility and connecting with audiences in one of the world’s most vibrant cultural capitals.
The O2, owned by AEG (Anschutz Entertainment Group), hosts over 200 events annually, including high-profile performances by global superstars such as U2, Trevor Noah, Adele, The Rolling Stones, Billie Eilish, Chris Rock, Madonna, Beyoncé, and Drake. The venue is also a premier destination for major sporting events, having hosted events like the London 2012 Olympics, NBA season games, UFC bouts, and the Laver Cup. By aligning with such a renowned venue, Windstar Cruises is positioning itself at the intersection of luxury travel and elite entertainment.
This sponsorship is particularly noteworthy because both Windstar Cruises and AEG are under the ownership umbrella of Colorado-based billionaire Philip Anschutz. This common ownership has paved the way for a seamless collaboration between the brands, creating unique cross-promotional opportunities. “AEG, The O2 and Windstar are all leaders in their respective categories, and we feel this is a great first step in a meaningful and rich collaboration,” said Christopher Prelog, president of Windstar Cruises. His comments underscore the shared vision of quality and excellence that drives this new partnership.
As part of the sponsorship, The O2’s newest premium space, The NinetyThird by Qatar Airways, will feature a striking Windstar model ship display. This visual centerpiece not only highlights the luxurious design and innovative spirit of Windstar’s fleet but also reinforces the cruise line’s commitment to offering exceptional travel experiences. Windstar’s branding will extend throughout the venue, ensuring that guests of The O2 are continually exposed to the allure of cruise vacations.
For Windstar Cruises, the partnership with The O2 represents a strategic move to grow its footprint in the United Kingdom, which is the world’s second-largest cruise market. Recognizing the unique opportunities in the UK, Windstar has recently bolstered its presence by collaborating with The Cruise Line to launch a dedicated UK website featuring pricing in pounds. Additionally, the company has developed several enticing itineraries specifically tailored for UK travelers, including a series of 3- to 4-day cruises that sail roundtrip from London. These initiatives are designed to attract a broader audience and meet the evolving needs of the modern cruise traveler.
The collaboration with The O2 also allows Windstar Cruises to tap into the dynamic energy of London’s entertainment scene. By associating with a venue known for hosting world-class events, Windstar is not only enhancing its brand recognition but also appealing to a demographic that values both unique travel experiences and premium cultural engagements. This integration of travel and entertainment is expected to drive increased interest and bookings, setting a new standard for luxury cruising.
As Windstar Cruises navigates this new chapter, the partnership with The O2 is poised to create lasting impressions on travelers and event-goers alike. The collaboration underscores a commitment to quality, innovation, and unforgettable experiences—both at sea and on land. With such a strong foundation, Windstar Cruises is well-positioned to capture the imagination of the UK market and beyond.
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