Zoom-readiness, self-care needs drive beauty sales

The coronavirus pandemic has spurred nearly half of US consumers to care more about their appearance, and 51% plan to continue pandemic-inspired skin care routines, according to a survey from Lycored, a skin care ingredient firm. The need to be Zoom-ready and “a new awareness of the kindness we need to give ourselves” have contributed to the increased interest in beauty and self-care products, said Zev Ziegler, Lycored’s global brand and health marketing head.