4K entertainment comes to Cathay Pacific courtesy of Anuvu

Cathay Pacific has selected Open from Anuvu, to deliver ultra-HD image quality on its A321neo aircraft.

Following nearly two years of testing, Cathay Pacific has become the first airline in the world to offer 4K in-flight entertainment screens, featuring 4K on-demand and Bluetooth audio streaming across all cabins in the airline’s Airbus A321neo fleet.

The ultra-HD image quality is delivered via Anuvu’s unique cloud-based, digital technology platform, Open. Typical 4K file sizes are 10 to 20 times larger than standard definition formats, but with Open, Anuvu can process with ease libraries of large, high-definition content for its airline clients.

Anuvu will supply Cathay Pacific with the latest Hollywood and Asian blockbuster entertainment in 4K, including the Oscar-winning titles 1917, Tenet, and Joker. The company is also diversifying Cathay Pacific’s library, adding popular box sets and access to the largest collection of Chinese films available in the sky.

Terri Davies, SVP Content & Media Services, Anuvu, said: “In collaboration with Cathay Pacific we have optimised in-flight entertainment for their passengers. Our Open technology platform and unparalleled content sourcing expertise enable Cathay’s customers to indulge in a cinema-style experience. With a crystal-clear screen image and access to the latest popular releases, Cathay’s passengers can completely immerse themselves in the best quality content available.”