Cuba taps into high-end luxury tourist market

Share

In Havana, there’s a shop selling a camera for more than $25,000 — roughly 850 times the average monthly wage in Cuba. The eye-popping sum earned predictable scorn on social media, but it begins to make sense when seen through the lens of the island’s fledgling bid to tap into the luxury tourism market. The exclusive camera store and other boutiques featuring A-list brands like Versace and Armani are located in a shopping gallery on the ground floor of the swanky Gran Hotel Manzana.

Share