Understanding the longevity of Craigslist
Craigslist is a bit of an anomaly on the rapidly changing Internet. While other sites are constantly tweaking, testing new designs, finding new ways to gather data, Craigslist is remarkable for its stability.
A typical city’s page looks roughly the same today as it did 15 years ago.
“It’s like a shark that’s never had to evolve,” says Jessa Lingel, who’s written about the history of Craigslist for the website The Conversation and also in the book, An Internet for the People: The Politics and Promise of craigslist.
While maintaining an old-school look, Craigslist has since grown to the behemoth of today, with billions of page views a month and an estimated revenue (according to one consulting group) of more than $1 billion in 2018.
The site was founded by Craig Newmark, who started it as an email list to friends about happenings in the San Francisco Bay Area in 1995. Jim Buckmaster, Craigslist’s CEO, has been in his job for two decades.
“They’re both just old-school engineer type guys who just really believe in keeping the design as simple and functional as possible,” Lingel says. “[I]t’s never had a competitor that was really able to swallow up its user base. It’s had loyal customers all along, loyal users all along, so it’s just never been forced to adapt.”
Craigslist doesn’t run banner ads, and according to Lingel, it doesn’t sell user data to third parties. It makes money by charging a small number of users to post ads.
“Ads like job postings, real estate ads, if you’re like a car dealer, furniture dealer, you have to pay a small amount of money, we’re talking like $5 to $25 — and that’s this entire revenue stream,” Lingel says.
But for most people, it’s totally free. It’s become the biggest market for classified ads on the Internet.
Craigslist is also different for being anonymous. Authorities accused the site of facilitating prostitution; it dropped its longtime “personals” section in the U.S. two years ago after Congress passed the Fight Online Sex Trafficking Act, which aimed to crack down on child sex trafficking. Reports through the years describe Craigslist’s role in helping accused killers, rapists, robbers and scammers find their victims.
As Craigslist celebrates 25 years this year, NPR’s Mary Louise Kelly spoke to Lingel, who is also an assistant professor of communication at the University of Pennsylvania, about how the site has managed to keep on keeping on. NPR.org