CAPA Live: Virgin Australia: Brand valuable in competitive market

The loyalty battle is joined! Virgin Australia has doubled Qantas’ loyalty offer and is targeting those travellers who want lounges and a loyalty programme but also value great prices, said Virgin Australia’s newly appointed CEO Jayne Hrdlicka, speaking at the CAPALive on 9-Dec-2020

It’s going to be a competitive environment, but Virgin Australia was one of the most loved brands due to its relationship with guests and its authenticity, and the airline intends to hang on to its market share.

The airline was not in a healthy shape when it went into administration. Ms Hrdlicka agrees those problems need to be fixed.

Some key highlights from Ms Hrdlicka’s interview with CAPA chairman emeritus, Peter Harbison, can be found below.