How can your company emulate Amazon’s winning culture?

The cultural success engineered by Jeff Bezos at Amazon depends on traits like focusing on customer needs, fully investing in each viable line of business and having high expectations for employees without pitting them against each other, writes Forrester Vice President Brendan Witcher. Bezos “hired great people to develop great ideas, and he supported them fully, even if he had doubts about their concepts,” Witcher writes.