How marketers can help the ethical consumer

Marketers can help consumers make ethical purchase decisions by educating audiences on what terms such as “eco-friendly” mean for their company, being certified by verified third-party partners and using interactive technology such as augmented reality on labeling or messaging to showcase how their products make a difference, writes Unconquered’s Jonathan Hanson. “Marketers have an opportunity to create real environmental and societal progress by educating the general public,” Hanson writes.