Unilever takes inclusiveness-in-ads pledge to next level

Unilever is building on its efforts to eliminate stereotypes in advertising with the “Act 2 Unstereotype” program that includes working with more people from underrepresented groups in front of and behind the camera and a “100% ban” on altering model body shapes and sizes. “Act 2 Unstereotype helps brands create a generation free from prejudice,” said Aline Santos, chief brand officer and chief diversity and inclusion officer at Unilever. “Inclusive marketing is not a choice anymore.”