Customers demand clean, natural, safe ingredients

Preservative suppliers are meeting consumers’ interest in killing germs and using personal care and home care products with natural ingredients by integrating natural extracts, plant-based and other “clean” ingredients without compromising on consumer safety and wellbeing. “I expect to see the adoption of alternative approaches to traditional preservation continue to grow as it was pre-pandemic with a stronger focus on preservation efficacy emerging,” said Lisa Gandolfi as the beauty and personal care industry was already under scrutiny before the pandemic.