No startup wants to fail. Why cash is the No. 1 factor

One of the top three issues leading startups to fail is a lack of cash, writes Michael Tasner, CEO of No Joke Marketing, who interviewed more than 100 entrepreneurs whose businesses had failed, 96% of whom cited cash-related problems as the main reason they closed. Eighty-seven percent of the startups Tasner interviewed cited insufficient marketing as a problem, and almost 70% said the demands of running a startup hurt their personal lives.