Hawaii Residents: Tourism Is Worth All the Issues

Bring on the tourists!

That’s what the majority of Hawaii residents say, despite whatever issues might come with it.

The Hawaii Tourism Authority (HTA) released the results of its Spring 2021 Resident Sentiment Survey during its June Board of Directors meeting this week and found that while many are concerned with the visitor industry’s growth, the majority of Hawaii residents believe that tourism is worth the issues associated with it.

Residents were asked a variety of questions, including:

– “In 2019, visitors spent nearly $18 billion in Hawaii, which produced $2 billion in state tax revenues to support local schools, hospitals, and infrastructure. Do you think tourism is worth the issues associated with the industry?”

More than 75 percent of Hawaii residents statewide said “yes,” with 78 percent of Oahu residents answering “yes,” along with 73 percent of Hawaii Island residents, 70 percent of Maui County residents, and 70 percent of Kauai residents.

Ironically, when broken down by demographics, the highest percentage of respondents who said they do not think tourism is worth the issues came from residents 18-34 years old and those who have lived in Hawaii for less than one year.

– Residents were also asked questions regarding overall tourism management efforts, and the results were mixed. Just under half (44 percent) of statewide residents provided a positive (i.e., rating of 6 to 10) or “don’t know” rating in their agreement that “I feel like tourism is being better managed on my island.” Of the four counties, those on Kauai had the highest percentage of positive responses (46%) to that statement.

– The survey results also revealed what is most important to residents when it comes to specific tourism management strategies. The highest percentage of residents said that it is extremely or somewhat important to educate visitors and residents to malama – or take care of – the islands and each other (88 percent), to eliminate illegal vacation rentals on my island (76 percent), and to charge visitor access fees to state parks and trails (71 percent).

– Regarding overall resident sentiment towards tourism, the survey found that initiatives that grow the economic and quality of life benefits of tourism, integrated with managed tourism efforts, can help to improve resident sentiment the most. When compared to the 2020 survey results, fewer residents felt that the tourism industry creates many well-paying jobs or jobs that have opportunities for advancement. Fewer residents also felt that the tourism industry enhances residents’ quality of life.

Hawaii will reduce COVID-19 travel and gathering restrictions once its latest vaccination goal is met on July 8, which will likely lead to even more tourists visiting the islands in 2021.