STR: July U.S. Hotel ADR, RevPAR Exceed 2019 Levels

In absolute numbers, July 2021 average daily rate and revenue per available room for U.S. hotels exceeded July 2019 levels, according to STR’s latest monthly report. When adjusted for inflation, this year’s metrics were below the all-time highs recorded in 2019. Occupancy was the highest for any month since August 2019.

July U.S. hotel occupancy was 69.6 percent, down 5.5 percent from 2019 levels. ADR was $143.30, or 6 percent above the average rate for July 2019. RevPAR slightly exceeded 2019 levels by 0.2 percent at $99.71.

The top 25 markets continued to show improvement, with all but five destinations—Houston, Minneapolis, New Orleans, San Francisco/San Mateo and Washington, D.C.—reporting occupancy above 60 percent. Average occupancy for the 25 was 67.8 percent compared with 70.4 percent for all other markets.

Also among the top 25 markets, Oahu recorded the highest absolute numbers for all three key performance metrics: ADR at $258.65, RevPAR at $212 and occupancy at 82 percent, which still was down 6.9 percent from July 2019.

Tampa reported the highest occupancy growth over 2019 levels at 76.1 percent, a 3.7 percent change. San Francisco/San Mateo reported the steepest decline in occupancy compared with 2019: a 31.7 percent drop to 57.5 percent.

STR last week released an upgraded 2021 forecast, but cautioned that demand could recede after the summer.

Donna M. Airoldi https://www.businesstravelnews.com/