Tracking “constant commerce” trends key, says Criteo
Criteo’s Commerce Trends Dashboard spotlights changing US consumer habits such as the rise in shopping for hotels and resorts, which was up 124% in May compared to the prior year, and up roughly 50% in June and July. The key for retail brands will be “[leaning] into this ‘constant commerce’ mindset by tapping into enhanced omnichannel marketing strategies,” said Rory Mitchell, Criteo’s executive managing director.