Etihad Adds Rich Content to Third-Party Channels Via ATPCO Deal

Etihad Airways has signed a retailing agreement with ATPCO to display rich content on its amenities, products and ancillaries through third-party booking channels, ATPCO announced. The agreement enables Etihad to display content using ATPCO’s Universal Product Attributes, which use messaging, images, video and virtual tours to give details on products. The content currently is live in more than 40 sales channels, including Amadeus, Ctrip, Flight Centre and Kayak.

Michael B. Baker  www.businesstravelnews.com