Sixt, Accor Announce Partnership

Car rental company Sixt and hotel company Accor, each headquartered in Europe, have entered into a multi-year partnership wherein members of Accor’s loyalty program can earn from 200 to 500 reward points for Sixt rentals, the companies announced Tuesday.

“This will increase the global brand visibility for Sixt among business and leisure customers,” according to the car rental company. Further, Sixt senior executive president of international marketing Regine Sixt in a statement said that “in the future, Sixt will be the preferred and reliable mobility partner for [Accor Live Limitless] members.”

Donna M. Airoldi  www.businesstravelnews.com