Alaska Airlines’ “Our Commitment” plane illustrates commitment to equity

Alaska Airlines’ My Commitment aircraft, was introduced in April 2021 and “speaks to our commitment to social justice and racial equity and inclusion,” said James Thomas, Alaska’s director of diversity, equity and inclusion. “Employees wanted some visible symbol of how we were really going to show our commitment, and at same time our longtime partner UNCF [the United Negro College Fund] challenged us to really elevate and amplify the work we’ve been doing,” he said. The livery features quotes from Martin Luther King, Jr. and Nelson Mandela, along with profiles of the children, grandchildren or mentees of some of the airline’s Black employees.