Qatar Cargo targets the Next Generation

Qatar Airways Cargo has launched a new business approach that will focus on the next generation of air cargo executives.

The airline’s Next Generation project aims to develop employees’ skillset and result in a “corporate mindset shift”.

The project comes alongside “digital enhancements, new products, [and] a new website.

“The future is in every decision we take – be it in technology, sustainability, diversity, the new generation of employees joining our company, our products and services, and how we approach our business in general,” said Guillaume Halleux, chief officer cargo.

He added: “We are shaping the air cargo industry of tomorrow – one that combines digital efficiencies with a unique, professional human touch. Next Generation has a clear vision to develop employees’ talents, to fully utilise digital potential, and to take a fresh, innovative approach to the business of air cargo.”

The carrier said its website relaunch is a “further visible implementation of Next Generation”, as is a new logo (see below) designed for the initiative.

“The emphasis here is on an intuitive, inviting, and optimal customer experience,” the company said.