United Airlines Revives Ice Cream Sundae Cart in Business Class
The beloved sundae cart is returning to United Airlines’ business-class cabins on all long-haul international flights next month.
Originally introduced in 2017 when the Chicago-based airline launched its Polaris business-class cabins, the customizable dessert program was suspended in 2020 among an array of measures seeking to limit the potential spread of COVID-19. United replaced the sundae cart with pre-packaged ice cream options that many passengers said they found less enjoyable.
The program returned in a limited capacity last year but was only available on select flights out of San Francisco to Frankfurt, Brisbane, Sydney or Singapore.
“Based on customer and flight attendant feedback, we’re revamping the Polaris dessert service and are bringing back a new three-tier dessert cart for our signature ice cream sundae service,” United wrote in a memo to flight attendants at the time. “Cheese plates with fruit and tarts will be included as additional dessert options offered.” Beginning in February, the dessert program will return to all Polaris business-class cabins on long-haul international flights.
The return of what may seem like a relatively small perk comes as airlines look for ways to ensure their 2022 momentum continues into the new year. Business travel is a particularly strong area of focus for airlines as it remains at roughly 20% below pre-pandemic levels despite a general surge in leisure travel.
Delta and American airlines have also recently reintroduced their similar sundae offerings. Other business-class amenities vary across airlines and range from lie-flat seats to high-end sleep essentials to privacy dividers.
United CEO Scott Kirby said last month there are signs business travel demand has “plateaued” but made clear his intent to grow the airline to better profitability rather than make cuts. That includes the carrier buying 100 787s and 100 737s over the next decade to replace an aging fleet of Boeing 767 jets. It also recently rolled out its largest advertising effort in years.