Air Malta to deploy Bluebox Blueview on board its A320neo

Bluebox Aviation Systems has revealed that Air Malta will be deploying the company’s Blueview digital passenger experience on board its new Airbus A320 neo which is expected to be delivered to Air Malta next month.

Blueview digital ecosystem offers both a browser-based portal through which passengers can view and access a range of digital services on board, as well as all the underlying functionality which ensures the secure delivery of content, third-party app integration, content management and analytics.

The solution provides airlines the ability to engage and entertain their passengers on board and earn ancillary revenue for the airline in the process.

Bluebox says that the Blueview solution will be configured to offer Air Malta passengers in-flight entertainment, a moving map, games and more, and will be deployed on a linefit Airbus Airspace Link installation.

As part of a fleet replacement project, a further three new 180-seater Airbus A320neo aircraft will be joining Air Malta’s fleet.

The Air Malta project is the third customer deployment for Bluebox for its Blueview platform on an Airbus Airspace Link installation. A project with Jetstar Group was announced in 2022, and the company’s first Airspace Link deployment was with Titan Airways in 2020.

“As our industry recovers from one of the most challenging periods we’ve ever experienced, it’s exciting to see some real momentum on two fronts – the demand for digital services in all its forms, from IFE to onboard retail, but also the fact we’re seeing new aircraft coming into the global fleet that are to be kitted out from the start with our digital services platform,” said Kevin Birchmore, VP Global Sales at Bluebox. “We’re excited to be included in the growth ambitions of customers like Air Malta, intent on offering their passengers the best onboard experience they can, and to be helping deliver that with Blueview.”