Hyatt Hotels Announces Four New All-Inclusive Resorts in Bulgaria

Hyatt Hotels Corporation announced a major expansion in Bulgaria with the opening of four all-inclusive resorts.

The hotel company revealed the opening of Secrets Sunny Beach Resort & Spa, Dreams Sunny Beach Resort & Spa, AluaSun Helios Beach and Alua Helios Bay, representing the entry of the Inclusive Collection into a third European country.

The Bulgarian properties complement the existing presence of Hyatt’s all-inclusive resort brands in Spain and Greece. The four new resorts are now bookable and World of Hyatt members may earn and redeem points at the properties.

“We are committed to bringing our best-in-class all-inclusive model to Bulgaria with the opening of four resorts in Obzor and Sunny Beach,” Hyatt group president Javier Coll said. “This expansion is a testament to our intentional growth throughout Europe, and we look forward to the resorts welcoming guests to our Secrets, Dreams, Alua and AluaSun resorts for an unforgettable experience.”

The adults-only Secrets Sunny Beach Resort & Spa is adjacent to the family-friendly Dreams Sunny Beach Resort & Spa, both located within steps of Sunny Beach’s coastline, the largest resort town in Bulgaria.

In Obzor, AluaSun Helios Beach and Alua Helios Bay will be located along the panoramic road connecting the Southern and Northern Black Sea coast, providing guests access to one of the longest beaches in Bulgaria and cities like Varna, Bourgas and Nessebar.

“Luxury all-inclusive travel is evolving, and guests are seeking more holistic experiences that offer the consistency of a trusted brand coupled with exciting and immersive destination offerings,” Inclusive Collection group president Gonzalo del Peon said.

“These new Bulgarian resorts embody the desires of modern travelers and the Inclusive Collection’s commitment to meeting guest needs and exceeding every expectation,” del Peon continued.

The new coastal properties bolster Hyatt’s brand presence in Bulgaria, joining the existing Hyatt Regency Sofia and the Hyatt Regency Pravets Resort, which is slated to open later this year.