Marriott International Announces New Affordable Midscale Lodging Brand

Marriott International announced plans to expand in the affordable midscale lodging segment with the launch of a new brand.

As part of the 2023 NYU International Hospitality Industry Investment Conference, Marriott revealed the new brand still needs to have a name, but the company is currently referring to it as Project MidX Studios.

Following its recent entry into the segment with City Express by Marriott in Latin America, the new affordable midscale extended stay brand will deliver reasonably priced modern comfort for guests seeking longer stay accommodations in the United States and Canada.

Marriott incorporated its experience in the extended stay lodging segment to create a brand that will deliver a satisfying guest experience while reducing building and operating costs for owners and franchisees.

“Marriott has long believed in having the right accommodations in compelling destinations at the right price point,” Marriott CEO Anthony Capuano said. “Whether our guests are traveling for business, leisure or a mix of both, our portfolio of 31 brands offers something for everyone.”

“As consumers look for new, flexible accommodation solutions, we are thrilled to announce our plans to launch an affordable midscale extended stay offering to meet the needs of guests seeking long-term comforts at a moderate price point,” Capuano continued.