Passenger Experience Conference returns to Hamburg
The Passenger Experience Conference in Hamburg on Monday 5 June featured one of the strongest speaker line-ups in the event’s history, according to organisers.
The conference speakers included representatives from Air Canada, Avensis Aviation, Airbus, Boeing, Expliseat, Green Cabin Alliance, Tapis Corporation and the Airline Passenger Experience Association.
Speaking ahead of the event, Polly Magraw, Event Director, Aircraft Interiors Expo, said: “Each year, we strive to deliver on our promise to provide an esteemed, world-class list of speakers and panellists from the leading aviation and interiors providers – and this year we will not disappoint.
“With the expanded programme now officially revealed, we are pleased to share such an illustrious line-up of experts to discuss their perspectives on the most prominent issues facing the industry and bring one of the most insightful, impactful programme schedules to date.”
The conference’s plenary session explored the multi-modal future and how the aviation industry can successfully meet the needs of the future passenger. It included speakers such as Eric Bogner, Executive Creative Director of Teague, and Kerry Reeves, Head of Airline Programmes, Air New Zealand.
The conference had two different streams for the rest of the day. One of them focused on defining the new generation passenger experience benchmarks. This stream featured, among other industry experts, Raymond Kollau, Senior Trend Analyst at TrendWatching, Rick Salanitri, President of Delta Flight Products, and Peter Azzouni, Head of Interiors & Design – Guest Experience at Riyadh Air. Also, an interactive roundtable explored how technology and in-flight entertainment and connectivity can help airlines meet the expectations of the new generation digital customer.
The second stream explored reinventing the passenger experience with “reuse, repurpose, and recycle” in mind. Cristian Sutter, CEO of Avensis Aviation, moderated a morning session on cabin sustainability and understanding the way ahead.
Anaïs Marzo da Costa, Head of Aircraft Interiors Marketing at Airbus, shared the leading aircraft manufacturer’s sustainable aerospace visions for 2035 and beyond. The interactive panel discussion on evolving sustainability initiatives also featured Brenna Wynhof, Regional Director, Cabin Marketing at Boeing Commercial Airplanes, and Amaury Barberot, CEO of Expliseat.