JetBlue Launches Streaming Collaboration with Peacock Streaming

JetBlue debuted its exclusive streaming partnership with Peacock on Monday.

The airline now offers more than 100 exclusive Peacock titles onboard flights through the carrier’s in-flight seatback entertainment touchscreens, with passengers who already have a Peacock subscription able to enjoy the streaming service’s complete offerings.

Peacock benefits are also now integrated into JetBlue’s TrueBlue loyalty program, with Mosaic members getting 12 months included at no additional cost and TrueBlue members earning 1,000 TrueBlue points for subscribing.

To celebrate the partnership’s launch, the brands are launching several sweepstakes with Fooji to give away prize packs that include travel items, Peacock subscriptions, roundtrip flights, a JetBlue Vacations package, TrueBlue Mosaic memberships and more.

Travelers will also be reminded of the benefits through co-branded marketing throughout their travel journey, including pre-fight communications, airport placements, in-flight napkins, seatback map channels, contextual seatback video spots, a deplaning message, Fly-Fi and more.

Last month, JetBlue announced a new codeshare agreement that would make Air Serbia-operated flights available on the carrier’s official website. The airline started adding the “B6” airline code on Air Serbia-operated nonstop flights from New York City’s John F. Kennedy International Airport and Chicago’s O’Hare International Airport to Belgrade’s Nikola Tesla Airport.