United Airlines Unveils New Sesame Street Amenity Kits for Young Travelers

United Airlines announced an expanded partnership with Sesame Street to offer new onboard amenity kits for children.

The new United Children’s Travel Kit was created in collaboration with Sesame Street and features an Oscar the Grouch color and activity book with crayons, mazes, dot-to-dots and more fun.

In addition, the amenity kit boasts an Oscar the Grouch slide puzzle, which features a picture of the Chief Trash Officer in a trash can, and a sensory calming strip designed to help soothe anxiety and fidgeting, as well as help kids relax and maintain focus.

With 62 percent of millennial parents traveling with children younger than five years old, the amenity kits are also designed for parents who need relief and support while flying with kids.

The United Children’s Travel Kits are the latest in a long line of kid-friendly improvements the airline has made in recent years, which also includes adding Oscar the Grouch as Chief Trash Officer, implementing the Welcome Sesame initiative and making it easier for families to sit together for free.

Earlier this month, United announced new amenity kits that feature exclusive products from Venus Williams-backed wellness brand Asutra and Hawaiian brand Ua Body. The kits are available to United Business passengers on premium transcontinental domestic routes and offer cruelty-free skincare made without any parabens, phthalates or petroleum.