WestJet Group Successfully Concludes Merger with Low-Cost Swoop

In a strategic move, the WestJet Group has successfully completed the integration of its ultra-low-cost carrier (ULCC), Swoop, into its mainline WestJet unit, headquartered in Calgary. This merger marks a significant shift for WestJet, enabling the airline to expand its offerings from the ultra-low-cost market to include affordable travel options and premium products across its extensive 180-strong fleet.

The integration allows WestJet to leverage Swoop’s ULCC product, incorporating features such as low fares and affordable vacation packages, throughout its narrowbody fleet. This transformative approach includes the densification of seating in the rear section of the B737s, while maintaining a premium cabin up front. WestJet aims to provide a comprehensive range of in-flight offerings, catering to both ULCC and premium segments on every aircraft within its fleet.

Following the completion of the merger, Swoop officially ceased operations on October 28. Its fleet, comprising ten B737-800s and six B737-8s, has seamlessly joined WestJet’s narrowbody fleet. The updated fleet configuration now includes forty B737-700s, thirty B737-8s, and forty-seven B737-800s.

The WestJet Group initially established Swoop in 2018, strategically aligning its subsidiaries to achieve greater efficiencies and economies of scale. With this successful merger, the airline is strengthening its position in the market and enhancing its ability to cater to diverse traveler preferences.

Looking ahead, the WestJet Group has set an ambitious deadline of October 2024 for the completion of the integration of its leisure subsidiary, Sunwing Airlines, based in Toronto Pearson. This strategic initiative underscores the airline’s commitment to optimizing its operations and providing an enhanced travel experience for passengers.