Secrets Playa Blanca Costa Mujeres Officially Opens
This week in Mexico is bustling with activity as the ASCEND conference and Cancun Travel Mart unfold simultaneously, providing the perfect backdrop for the official opening of two exciting new properties. The World of Hyatt Inclusive Collection celebrated the grand opening of Secrets Playa Blanca Costa Mujeres on Wednesday night, with the Hyatt Grand Vivid following suit on Thursday.
With more than 2,000 rooms currently available and another 1,000 planned for 2025, Hyatt is solidifying its commitment to both Cancun and the Caribbean. Gabriel Felip, Group President of Inclusive Collection Global Operations, emphasized the company’s leadership in luxury all-inclusive offerings, stating, “Hyatt Inclusive Collection has the largest portfolio of luxury all-inclusive resorts in the world.”
Both Secrets Playa Blanca and Hyatt Vivid aim to attract similar yet distinct clientele, giving agents and travelers confidence in booking Hyatt Inclusive Collection properties. Secrets Playa Blanca, which opened in February, boasts 507 rooms in a more secluded and tranquil area of Costa Mujeres, contrasting with the vibrant tourist scene in Cancun’s bustling hotel zone. Hyatt Vivid, located in the heart of Cancun, caters to a younger demographic seeking a more cosmopolitan vacation experience.
Secrets Playa Blanca represents the “evolution of the Secrets brand,” according to Philippe Frey, Senior Vice President of Operations for Inclusive Collection in Latin America & Caribbean. This evolution focuses on redefining the all-inclusive experience by enhancing product quality, service, and overall guest satisfaction. “Secrets is dedicated to providing an exceptional experience for guests, emphasizing service and attention to detail,” Frey explained ahead of the opening event.
A standout feature at Playa Blanca is the Preferred Club, which offers a “hotel within a hotel” experience complete with suites, a private pool, bar, lounge, and beach area. While the resort primarily caters to couples and romantic getaways, it also accommodates groups, weddings, and incentive travel, meeting the growing demand for such experiences.
What sets Playa Blanca apart is its integration with the lush local landscape. The resort was thoughtfully designed to incorporate natural dunes and local flora, reducing the need for excessive maintenance and watering. Many materials, including wooden furnishings and intricate art murals, are sourced from local vendors, highlighting the resort’s commitment to sustainability.
“We are focused on sustainability and supporting local businesses. Our design elements are sourced locally and crafted by skilled artisans,” Frey noted. This commitment not only enhances the guest experience but also positively impacts local communities and the environment.
The long-awaited Secrets Spa is now open, offering stunning views and a hydrotherapy circuit included in the Preferred Club rate. With a beauty salon that accommodates up to 12 guests at a time, the spa is perfect for bridal parties looking for a serene pre-wedding retreat.
When discussing the high rate of repeat guests across World of Hyatt Inclusive properties, Frey affirmed the loyalty of their clientele. “Guests return for amazing holidays and memorable experiences. Through the World of Hyatt loyalty program, they can accumulate points towards future trips,” he shared, emphasizing the value guests find in their stays.
Travel agents also benefit from Hyatt Inclusive Collection’s Confidant Collective program, which rewards them with incentives such as room nights for their dedicated service. “We treasure our relationship with travel agents and appreciate their contributions,” Frey concluded.
With the opening of Secrets Playa Blanca Costa Mujeres, Hyatt continues to set a new standard in luxury all-inclusive resorts, ensuring travelers enjoy unforgettable experiences while embracing the beauty of Mexico.
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