Ferrari Announces IBM as Major Sponsor for Hamilton-Led 2025 Season

Ferrari has unveiled a new multi-year sponsorship with IBM, naming the tech giant as a “premium partner” beginning January 1, 2025, marking a significant addition as Lewis Hamilton joins the team. This collaboration aligns with Ferrari’s recent sponsorship with Hewlett Packard, enhancing its digital transformation initiatives both on and off the track.

The Scuderia highlights that this partnership with IBM aims to revolutionize fan experience and engagement. Positioned as Ferrari’s IT consulting partner, IBM will leverage its technology to help reach younger audiences and elevate Ferrari’s presence in the digital sphere.

Lorenzo Giorgetti, Ferrari’s Chief Racing Revenue Officer, expressed enthusiasm about the partnership, stating, “We are proud to launch this partnership with IBM, a global leader in technology and consulting. Together, we share a relentless pursuit of excellence, aiming to enhance motorsport experiences for our loyal fans.”

IBM’s Senior Vice President, Jonathan Adashek, noted that the collaboration will empower Ferrari to harness its data through advanced analytics, enhancing global fan engagement and optimizing Ferrari’s digital operations.

This partnership with IBM represents a pivotal step for Ferrari as they gear up for the 2025 F1 season, promising new digital experiences and activations for fans. Through this collaboration, Ferrari and IBM aim to redefine the motorsport fan journey, combining Ferrari’s racing legacy with IBM’s technological expertise to set new standards in Formula 1 fan engagement.

Related News: https://airguide.info/?s=Ferrari