Scenic Group Celebrates Record Sales and Awards in 2024
Scenic Group, the parent company of Scenic Luxury Cruises & Tours and Emerald Cruises, is celebrating a record-breaking year in 2024, with impressive sales milestones and a slew of prestigious industry awards for both brands.
The company reported substantial growth in its U.S. market, with a 37% increase in the number of guests traveling this year. Additionally, bookings for cruises in 2024 saw a 22% increase. Latin America saw even more remarkable growth, with a 106% rise in guests and a 45% increase in 2024 bookings. These strong numbers contributed to the company’s most successful Black Friday and Cyber Monday in history, with Black Friday alone seeing 119% more net bookings than the previous year. Cyber Monday also set a new record, achieving 24% higher net bookings compared to the prior record. As a result, November became the best booking month of the year for Scenic Group.
“2024 has been a remarkable year for Scenic Group,” said Ken Muskat, Managing Director, Scenic Group USA. “From achieving record-breaking sales during Black Friday and Cyber Monday to earning prestigious industry awards, these milestones reflect the passion and dedication of our team and the loyalty of our discerning guests. We are thrilled to celebrate these accomplishments and look forward to an even more transformative 2025.”
The recognition for Scenic Group extended beyond sales, with both Scenic and Emerald Cruises earning numerous industry accolades in 2024. Scenic received multiple honors at the Condé Nast Traveler Readers’ Choice Awards, including being named Top River Cruise Line, Top Expedition Cruise Line, and having its Emerald Cruises brand rank as the Top Ocean Ship in the Small Ship Category. In addition, Travel + Leisure recognized Scenic as one of the Top Ten River Cruise Lines, and Emerald Cruises made the list for Top 10 Rhine River Cruises.
Scenic Eclipse II and Emerald Sakara were featured on Condé Nast Traveler’s Hot List for Best New Cruises, further cementing the brands’ commitment to innovation and excellence. Travel Weekly Magellan Awards saw Scenic Group shine, with Scenic Eclipse winning Gold for Restaurant Design (Koko’s) and Gold for Eco-Friendly Sustainable Cruise Ship (Scenic Eclipse II). Scenic Neptune II earned Silver for Expedition Attractions, and Emerald Cruises claimed Gold for Overall River Cruising and Luxury Ship Attraction for The Marina onboard Emerald Sakara.
At the Travvy Awards, Scenic Eclipse II was awarded Bronze for Best Luxury Cruise Ship, while Prevue Visionary Awards honored Scenic with Silver for Best River Cruise Line Experience and Bronze for Best Luxury Cruise Line Experience. Emerald Cruises was also recognized with Silver for Best Cruise Line, Luxury Superyachts, and Bronze for Best Cruise Line, Overall River Cruise at the Recommend Readers’ Choice Awards.
Finally, at the Stella Awards, Emerald Cruises earned Silver for Best Cruise Line, adding to its growing list of accolades in 2024.
With such an extraordinary year of growth, recognition, and success, Scenic Group is poised for continued excellence and innovation as it looks ahead to 2025, further enhancing its position as a leader in the luxury cruise industry.
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