Troop CEO on Group Travel Growth, Tech Disruption in 2025

Corporate travel is poised for growth in 2025, with group travel leading the way. A recent study by GBTA and strong hotel earnings from major chains highlight positive trends, while research from American Express Global Business Travel reveals that 66% of meeting planners anticipate increased budgets.

Dennis Vilovic, founder and co-CEO of Troop—a PhocusWire Hot 25 Travel Startup for 2021—predicts group travel could surge by 30% next year, even amid corporate pressures to return to the office. Speaking at The Phocuswright Conference, Vilovic identified key trends, including longer trips for internal meetings, smaller group sizes (fewer than 100 attendees), and growing interest in secondary locations.

Vilovic emphasized that companies are leveraging group travel to foster collaboration and replicate the “water cooler moments” remote employees miss.

In addition to group travel growth, Vilovic foresees significant disruption in business travel technology in 2025. He highlighted the rise of open platforms and artificial intelligence as pivotal in transforming the booking process. These innovations promise greater efficiency and value for travelers.

For a deeper dive into these insights, watch Vilovic’s full interview with PhocusWire’s Morgan Hines below.

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