Top 10 PhocusWire Travel Stories of 2024: AI, Airbnb, and More
The travel industry witnessed a dynamic year in 2024, with AI innovation, corporate transitions, and market disruptions making headlines. Among the most-read stories on PhocusWire, these ten highlights capture the year’s defining moments:
- Expedia CTO’s Departure
Rathi Murthy, Expedia Group’s first female CTO, left in May due to a “violation of company policy.” Her departure, alongside another senior executive, became the year’s most talked-about story. - FTI Group’s Insolvency
European tour operator FTI filed for insolvency in June despite a €125 million investment deal with Certares, citing liquidity challenges as bookings fell short. - Hot 25 Travel Startups for 2025
PhocusWire unveiled its annual list of 25 innovative startups, spotlighting emerging leaders in travel technology who collectively raised $2.8 billion in funding. - Airbnb Overhauls Experiences
After launching its Icons program, Airbnb removed 5,000 experiences, signaling plans to relaunch the segment with a fresh strategy in 2025. - 2024 Travel Predictions
Generative AI remained a focal point, with experts discussing its transformative potential for both B2B and B2C travel markets. - Airbnb’s Icons Initiative
The debut of Airbnb’s Icons program drew mixed industry reactions but bolstered the platform’s brand visibility. - Record Marketing Spend by OTAs
Online travel giants, including Expedia and Booking Holdings, spent $16.8 billion on marketing in 2023, setting the stage for fierce competition. - Southwest Airlines’ Tech Investment
CIO Lauren Woods detailed the airline’s $1.7 billion system modernization plan, accelerated after weather-related disruptions in 2022. - Amex GBT’s Acquisition of CWT
Amex GBT’s $570 million bid for CWT faced regulatory hurdles but highlighted consolidation trends in corporate travel. - Expedia’s AI Advancements
Expedia introduced its AI assistant, Romie, at the Explore event, enhancing traveler research, booking, and in-trip services.
As 2025 approaches, these stories reflect a transformative year in travel technology, strategy, and innovation.
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