Phocuswright Unveils Travel Forward: Trends and Insights for 2025

Phocuswright, a leading travel research authority, has released its latest report, Travel Forward: Data, Insights and Trends for 2025. The interactive report provides in-depth analysis of the $1.61 trillion global travel market, equipping industry professionals with vital data to navigate emerging trends and growth opportunities.

Throughout 2024, PhocusWire has featured insights from Phocuswright, covering key topics like generative artificial intelligence, sustainability, and social media’s role in influencing travel behavior. These articles, based on consumer surveys and market analysis, have offered critical perspectives on the rapidly evolving travel landscape.

Highlighted research stories from 2024 include:

The role of tech innovations in shaping the future of travel.
How social media influences consumer decisions.
Challenges faced by trip-planning startups despite consumer demand.
U.S. OTAs surpassing $100 billion in revenue for the first time.
The disconnect between traveler attitudes and sustainable travel choices.
Generative AI applications across the travel industry.
The industry’s pace in adopting emerging technologies.
Insights on travel platforms and consumer preferences.

Phocuswright’s research also underscores the dominance of airlines as the largest segment in the U.S. travel market, overtaking hotels.

Travel Forward offers a roadmap for understanding the forces shaping the industry in 2025, providing actionable insights for professionals seeking to stay ahead of the curve.

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Phocuswright Unveils Travel Forward: Trends and Insights for 2025

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