Emerging Tech Transforms Destination Marketing with AI and AR

Artificial intelligence (AI) and emerging technologies like augmented reality (AR) are revolutionizing destination marketing by enhancing search, booking, and in-destination experiences.

Speaking at The Phocuswright Conference 2024, Gregory Yap, vice president of the Singapore Tourism Board, highlighted the rapid technological advancements shaping the travel industry. Singapore has partnered with Google Maps to integrate AR experiences, showcasing its innovative approach to tourism.

Jared Alster, co-founder and chief strategy officer at Dune7, emphasized the growing role of AI in destination marketing, citing Brand USA’s recent appointment of a chief AI officer as a notable example. “Having someone internally champion AI adoption is essential for educating and aligning departments on its potential,” Alster said.

While AI garners much attention, Alster noted that AR and virtual reality (VR) continue to show promise for marketing destinations. Advances in data analytics and personalization are also driving more tailored experiences for travelers.

Yap advised destination marketing organizations (DMOs) to embrace emerging technologies through small-scale pilots to test efficacy before broader adoption. “Don’t fear technology; learn from trials and move on if something doesn’t work,” Yap said.

Both experts acknowledged the current hype around AI while emphasizing its potential to transform destination marketing. As these technologies mature, they offer new ways for destinations to engage travelers and deliver memorable experiences.

For further insights, explore the full interview featuring Yap and Alster.

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