Bahia Principe’s Bold 2025 Expansion Plan
Bahia Principe Hotels & Resorts, a leader in the all-inclusive resort industry, is celebrating its 30th anniversary with a groundbreaking €128 million investment plan slated for 2025. This strategic initiative includes major renovations and the opening of exciting new hotels across some of the world’s most coveted vacation destinations, including Mexico, Mallorca, the Dominican Republic, and Jamaica.
This ambitious investment is part of the long-term vision of Grupo Piñero, a family-owned Spanish tourism powerhouse marking its 50th anniversary as a global leader in the hospitality sector. With a rich legacy built over decades, Grupo Piñero continues to drive innovation and excellence in tourism, while reinforcing its commitment to enhancing the guest experience and expanding its international footprint.
Transformative Renovations and New Openings
A centerpiece of the 2025 investment plan is the transformation of existing properties and the launch of brand-new hotels. Among the highlights is the complete transformation of the Bahia Principe Sunlight Tenerife Hotel in Costa Adeje, Spain. Set to reopen as the Bahia Principe Luxury Tenerife Adults Only in December 2025, this renovation will reposition the property as a premium, adults-only destination, promising an elevated experience for discerning travelers.
In Mexico, the new Bahia Principe Grand Tequila will make its debut on December 1, 2025. This adults-only hotel is designed to immerse guests in the vibrant culture of Mexico, offering a dynamic atmosphere and tailor-made entertainment options. Its unique concept and design are expected to captivate travelers seeking a sophisticated and culturally enriched getaway.
Meanwhile, in the Dominican Republic, the iconic Bahia Principe Grand Punta Cana is undergoing a phased renovation. This comprehensive renewal will feature upgrades to the lobby, restaurant, pool areas, and guest rooms, ensuring that the resort continues to meet the high expectations of its loyal clientele while offering modern comforts and amenities.
Jamaica also plays a significant role in Bahia Principe’s expansion. Construction will begin on the chain’s third hotel on the island by the end of 2025. Strategically located within a larger real estate, tourism, and sports complex, this new development is set to reinforce the brand’s growing presence in the Caribbean. With a total of 1,260 rooms set to be renovated across its portfolio in 2025, Bahia Principe is leaving no stone unturned in its quest to offer guests the very best in luxury and comfort.
A Commitment to Sustainability and Community
Under the visionary leadership of Encarna Piñero, Global CEO since 2017, Bahia Principe and Grupo Piñero continue to integrate sustainability and responsible tourism into every aspect of their operations. The company’s commitment to environmental stewardship and community engagement is evident in its careful planning and execution of new projects. Each development is designed not only to provide an unparalleled guest experience but also to benefit local communities and promote long-term sustainable growth.
With four key divisions—Hotels, Residences & Golf, Tour Operations, and Mobility, Incoming & Leisure—Grupo Piñero remains at the forefront of global hospitality. The 2025 expansion plan underscores the company’s dedication to excellence, innovation, and sustainability, setting new industry benchmarks and paving the way for a bright future in travel.
As Bahia Principe Hotels & Resorts celebrates its 30th anniversary, the brand’s bold investment in renovations and new openings reaffirms its commitment to delivering exceptional vacation experiences around the globe. This new chapter is not only a celebration of the past but also a promise for a future where luxury, culture, and sustainability seamlessly blend to create unforgettable travel memories.
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