Phocuswright Europe 2025 Focuses on AI’s Role in Travel
As generative artificial intelligence (AI) continues to evolve rapidly, the travel industry is at a pivotal moment, assessing the vast opportunities and challenges this technology brings. The buzz around each new advancement from tech giants like OpenAI and Google is palpable, sparking widespread discussions within the travel sector about potential impacts on search, booking, and digital marketing, as well as backend efficiency improvements.
Yet, one of the less understood aspects of this technological shift is its effect on consumers. Questions loom about their willingness to use AI for travel planning, their awareness of AI’s involvement in the process, and their concerns related to the technology.
To delve deeper into these issues, Phocuswright Europe 2025 has chosen “New Age(nts)” as its theme for the conference scheduled for June 10-12 in Barcelona. This event promises to be a crucial gathering for the industry, offering a platform for leading thinkers to debate, analyze, and share insights on the latest AI developments and their implications for travel.
Attendees can expect a robust discussion featuring a diverse lineup of speakers from prominent European travel companies, technology pioneers, and regulatory bodies. The conference aims to cut through the noise and concentrate on strategies that will propel the travel industry forward, making it an indispensable opportunity for networking and gaining strategic insights.
Phocuswright Europe 2025 will be a dynamic three-day event focused on innovation and insights. For more details about the theme, speaker lineup, program, and registration, visit the official event page. Join the travel industry’s top leaders to navigate the evolving landscape of travel technology and consumer engagement.
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