Routes Asia 2025 Awards Finalists Recognized for Excellence in Aviation

The Routes Asia 2025 Awards, which celebrate excellence in airport, destination, and airline marketing, have announced their finalists, highlighting top-performing entities in the Asia-Pacific aviation sector. This year’s awards recognize 15 airports, five destinations, and five airlines for their outstanding efforts in promoting connectivity, expanding routes, and enhancing customer experiences. The awards span six categories, including the Destination Award, Airline Award, and three airport categories, distinguished by passenger volume.

Destination Award Finalists:

1. Philippine Department of Tourism, Philippines:
   The Philippine Department of Tourism has been a driving force behind the country’s expanding air connectivity, notably through its “Love the Philippines” campaign, which highlighted the nation’s biodiversity and cultural heritage. This initiative has supported the launch of new routes and contributed to increased international traffic to cities like Cebu, Clark, and Davao.
2. Guam Visitors Bureau, Guam:
   After challenges stemming from pandemic closures and Typhoon Mawar, the Guam Visitors Bureau has focused on air service recovery, launching the Airline Incentive Program in 2024 to help restore and expand connectivity. Its marketing efforts, particularly the ‘Premium Guam’ campaign, aim to position the island as a high-value destination for travelers.
3. Japan National Tourism Organization, Japan:
   The Japan National Tourism Organization (JNTO) has driven growth in international visitors through market-specific strategies and creative incentives, focusing on key inbound markets like Taiwan, Hong Kong, and Thailand. Campaigns such as ‘Fly & Explore’ have successfully promoted Japan’s regional destinations.
4. South Australian Tourism Commission, Australia:
   The South Australian Tourism Commission (SATC) has worked closely with airlines to boost connectivity, securing new routes and increased capacity. The SATC’s success in revitalizing Adelaide’s international capacity post-pandemic has seen growth with services from China Southern, Singapore Airlines, and Qatar Airways.
5. Tourism Authority of Thailand, Thailand:
   Thailand’s tourism industry has flourished, with over 35 million international visitors in 2024. The Tourism Authority of Thailand’s strategies, including expanded air connectivity, visa policy enhancements, and tourism campaigns, have helped the country’s tourism revenue exceed $53 billion.

Airline Award Finalists:

1. Cathay Pacific, Hong Kong:
   Cathay Pacific has fully restored its global network, launching 11 new routes in 2024, including services to Dallas-Fort Worth and Munich. The airline’s $12.9 billion investment in fleet expansion and sustainability initiatives, along with the introduction of seamless Greater Bay Area intermodal connections, underscores its strategic growth.
2. Cebu Pacific, Philippines:
   Cebu Pacific has aggressively expanded, introducing 31 new routes in 2024. The airline’s rapid recovery and growth strategy, supported by a significant aircraft order, has helped boost both domestic and international services, positioning the carrier as a key player in the region.
3. Singapore Airlines, Singapore:
   Singapore Airlines continues to evolve its global network with new flights to Beijing and expanded services to key cities worldwide. The airline’s partnerships, including an expanded codeshare with Air India, have strengthened its position in the global market.
4. VietJet Air, Vietnam:
   VietJet Air’s international network expansion has included its first-ever service to New Zealand in 2025, alongside growth into Australia, Europe, and Asia. The airline’s focus on partnerships with online travel agencies has further boosted its visibility and market share.
5. Vietnam Airlines, Vietnam:
   Vietnam Airlines has expanded its global presence with new routes to Munich, Manila, and Milan, along with a strategic partnership with Emirates and Garuda Indonesia. The airline’s continued network expansion and collaboration efforts have been key to its success.

Airport Categories:

• Under 5 Million Passengers:
  Recognizes airports with the smallest passenger volumes that have demonstrated effective marketing and route development strategies.
• 5-20 Million Passengers:
  Acknowledges mid-sized airports for their outstanding efforts in growing traffic and enhancing passenger services.
• Over 20 Million Passengers:
  Awards the largest airports for excellence in handling high passenger volumes, with a focus on operational efficiency and customer experience.

Overall Winner:
An Overall Winner will be selected from the category winners, recognizing the most exceptional achievement in airport marketing and development.

The winners of the 2025 Routes Asia Awards will be announced on March 26 in Perth, Australia, celebrating the achievements of these finalists and their contributions to the continued growth of the Asia-Pacific aviation sector.

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