Villa Bookings Surge in Top International Markets
Villas of Distinction has reported significant year-over-year growth in Q1 2025, underscoring rising demand among luxury travelers for curated villa experiences. The company’s latest data shows double-digit increases in bookings across key international regions, including Mexico, the Caribbean and select European destinations. With advisors driving both spontaneous getaways and advanced planning for festive travel, the upscale villa segment is outperforming broader leisure trends in early 2025.
“We’re seeing advisors lean into the appeal of villas more than ever—whether it’s helping clients plan their December festive travel now or securing last-minute getaways,” said Steve Lassman, vice president of agency relations & villa product for Villas of Distinction. He emphasized that travel advisors remain instrumental in delivering the personalized, high-touch experiences that discerning travelers seek today, particularly amid evolving consumer preferences for private, bespoke accommodations.
Among the top-performing markets, Mexico led the charge with exceptional growth in Los Cabos, Punta Mita and Puerto Vallarta, driven by demand for oceanfront villas and seamless access to gourmet restaurants. The Caribbean also saw strong booking momentum, with Barbados, Anguilla, St. Martin and Jamaica emerging as favorites for families and multi-generational groups. In Europe, Portugal, Greece and Spain posted impressive gains, as travelers gravitated toward historic villas in the Algarve, cliffside estates on the Greek Isles and countryside retreats near Barcelona.
Booking patterns reveal a balance between last-minute travel and future-planned vacations. Advisors report robust activity for summer departures as well as a surge in inquiries for December 2025 holiday stays, as clients seek to lock in festive itineraries well in advance. Growing interest in shared luxury experiences has driven larger groups—friends or extended families—to reserve multiple villas or multi-bedroom estates, reinforcing the appeal of spacious, private accommodations that offer both communal living and personal comfort.
The U.S. market also contributed to Villas of Distinction’s Q1 success, with Hawaii and Florida leading domestic growth. Bookings in these regions reflect longer stays and higher occupancy per villa, as guests combine beach time with golf outings or wellness retreats. Families and wedding parties in particular have shown a preference for large beachfront properties in Maui and private villas on the Gulf Coast, where exclusive amenities and proximity to local attractions create seamless holiday experiences.
As villa rentals continue to outpace traditional hotel stays, Villas of Distinction is expanding its portfolio of handpicked properties and strengthening partnerships with travel advisors. The company’s commitment to luxury, privacy and bespoke service ensures that each booking matches the specific tastes and needs of its clientele. Advisors looking to offer their clients unforgettable villa vacations can visit VillasofDistinction.com or call 1-800-289-0900 to access exclusive inventory, personalized support and special promotions.
With Q1 2025 setting a high bar, Villas of Distinction remains focused on delivering unique villa experiences that combine destination expertise with seamless service. For travel advisors and their clients seeking the ultimate in luxury accommodations—from cliffside estates in Costa Rica to historic manor houses in Provence—the villa market is proving to be a powerful driver of growth and guest satisfaction in the evolving landscape of upscale travel.
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